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All shapes are constructed from two fabrics stitched together

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© 2025 WHO INVENTED THE CIRCLE

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£125.00

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CROSS M: WHITE

£125.00

A BRAND THAT MAKES YOU THINK

Fashion label and design studio, founded in Notting Hill in 2026.

Born from an architect’s perspective, blurring the lines between art, fashion and design.

Our first minimalist fashion edition of unique T-shirts, made from cut-and-sewn shapes — each one assembled from two contrasting fabrics, stitched together.

Every shape tells a story.
Discover yours.

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WHO INVENTED THE CIRCLE

Notting Hill
125 Ladbroke Grove
W11 1PN – London – UK

info@who-invented-the-circle.com

© 2026 WHO INVENTED THE CIRCLE. All Rights Reserved.

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