A Brand That Makes You Think

Founded in Notting Hill in 2025, Who Invented the Circle emerged from a simple yet profound question: what happens when architectural thinking meets fashion design?

We believe in creating designs that catch your eye and make you think—blurring the lines between art, architecture, and minimalism.

Our signature aesthetic is defined by bold, cut-and-sewn shapes, each meticulously constructed from two contrasting fabrics stitched together. These shapes create striking contrast and identity, while telling a story through every piece. We celebrate the interplay of form, function, and narrative, inviting you to see the world through a new lens.

Every Shape Tells a Story

At Who Invented the Circle, we transform architectural principles—structure, form, and space—into wearable art. Our designs challenge convention, sparking curiosity and conversation. Each piece is an invitation to see the world differently, where thoughtful design meets bold expression.

Join us in exploring our collection and uncovering the stories behind the shapes that shape us.

Who Invented the Circle
Notting Hill, London
Where Shapes Meet Stories