All shapes are constructed from two fabrics stitched together
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© 2025 WHO INVENTED THE CIRCLE

CUBE S: BLACK on BLACK

100 x 100

Black base with a sewn black object (Front Side)

Square Collection

CUBE M: BLACK on BLACK

160 x 160

Black base with a sewn black object (Front Side)

Square Collection

CUBE XL: BLACK on BLACK

300 x 300

Black base with a sewn black object (Front Side)

Square Collection

CUBE S: BLACK on BLACK

100 x 100

Black base with a sewn black object (Front Side)

Square Collection

CUBE M: BLACK on BLACK

160 x 160

Black base with a sewn black object (Front Side)

Square Collection

CUBE XL: BLACK on BLACK

300 x 300

Black base with a sewn black object (Front Side)

Square Collection
SQUARE COLLECTION

CUBE: BLACK on BLACK

SMALL & MEDIUM & LARGE

Inspired by the origin of shape, No one invented the square — it has always existed in nature. Salt crystals are cubic.

Constructed from two distinct black fabrics.

“Sometimes you see, sometimes you don’t”


BaseBLACKObjectBLACKMaterialCOTTON.Object Scale(mm) S100 x 100M160 x 160L240 x 240XL300 x 300

  • PREVIOUS CUBE: WHITE on WHITE
  • NEXT SPHERE: BLACK on BLACK

SHAPE TWIN – SHOP NOW
Square Collection
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CUBE S: BLACK HOLE

Square Collection
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CUBE S: WHITE

Square Collection
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CUBE L: WHITE

Square Collection
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CUBE L: BLACK HOLE

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SQUARE HALO S: WHITE

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CUBE M: BLACK ON BLACK

Square Collection
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CUBE M: WHITE

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CUBE M: BLACK HOLE

A BRAND THAT MAKES YOU THINK

Fashion label and design studio, founded in Notting Hill in 2026.

Born from an architect’s perspective, blurring the lines between art, fashion and design.

Our first minimalist fashion edition of unique T-shirts, made from cut-and-sewn shapes — each one assembled from two contrasting fabrics, stitched together.

Every shape tells a story.
Discover yours.

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WHO INVENTED THE CIRCLE

Notting Hill
125 Ladbroke Grove
W11 1PN – London – UK

info@who-invented-the-circle.com

© 2026 WHO INVENTED THE CIRCLE. All Rights Reserved.

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